Uncovering insights to support with a contract bid
Our client was compiling a bid to hopefully secure a service contract at a major international transport hub. They wanted to understand talent availability for multiple roles and the associated pay rates to be factored in to bid costs.
At a glance: our client
Industry
Logistics and supply chain
Service
Talent intelligence
Business size
Enterprise
Target Country
UK
What we achieved for them
Just 2 working weeks
to gain reliable data to support their submission
Competitor talent insight
allowed them to not only understand pay scales but also availability of talent
Minimised risk
by basing strategy and activity on real-time market insight
Challenge
Understanding the market to ensure the bid was commercially viable
To ensure an accurate bid was produced, our client wanted to understand the talent availability in the local and competitor market for specific customer service, skilled and unskilled operative roles.
They also needed reassurance that the proposed pay rates were viable and competitive for the local market and would not have a negative impact on the ability to hire. In order to fit with the timelines of the bid, they required these insights within a two-week timeframe.
Solution
Thoroughly researching the market to allow our client to proceed with the right strategy
At the outset, our strategy was to use online and web-based research techniques to focus on:
Local labour market statistics
Employment statistics
Salary insights
Labour demand statistics
Competitor activity/news
Job board analysis
CV database analysis
Public domain brand perception reviews
Our research highlighted a small talent pool in the local area. However, staff morale within competitor organisations was low. This was due to multiple factors including shift patterns, pay and reward (particularly overtime) and poor management. The local talent pool was therefore prime for targeting, given the right messaging and opportunity.
We also highlighted that salary levels were reasonably consistent across the market, which allowed our client to forecast hiring costs with accuracy.
Our client was subsequently successful in winning this contract, plus another contract awarded by the same group in the north of England.
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What our client said
"I’ve had a chance to read through the report and it’s exactly what I was looking for. I think this will really help inform our strategy going forward!"
Bid Business Development Manager
How talent intelligence could help your business
New bids are just one of the ways that our clients make use of our talent intelligence services. We can provide data to support decisions with everything from location services and market expansion to brand perception and competitor insight.
